Developing the Lotus design language further, the Frankfurt Motor Show stand includes elements from the previous stands including the curved slotted wall, turntable, video walls and furniture. However these were reconfigured for the new stand space, combining new architecture and car layouts. The main challenge of this stand was working around the 3 large pillars inside the footprint of the stand, which were addressed by created an archway across the stand making a feature of the columns rather than trying to hide them.

//Designed by Push Studios