In the lead up to the Summer Olympics 2012 Coca-Cola commissioned us to design their ‘Future Flames’ tour, a nationwide experiential activation encouraging people to nominate their ‘Future Flame’. A 1966 Routemaster bus was branded and renovated with a sampling bar to the bottom deck and a VIP area with open air DJ booth to the upper deck. When visiting the tour participants could not only sample Coca-Cola products, but could view Olympic torches from previous years and could even have their picture taken holding the London 2012 torch.

//Designed for Push Studios