Continuing the design language of the motor show stands we have created for Lotus, the Paris Motor Show design concept is like a minimalist piece of architecture. The main requirements of the client were a ramp to display their motorsport vehicles and using the grand staircase from their previous Geneva stand. The symmetrical façade of the structure has LED columns at its heart, displaying specially formatted video content to bring the stand to life. Viewing galleries to either side offer views over the whole stand including the impressive feature two rotating vertical F1 cars.

//Designed for Push Studios