As main sponsor of the 2012 Goodwood Festival of Speed, Lotus were given a large tented stand space to show off their cars within. The ground floor acted as a forecourt divided up between road cars, motorsport vehicles and F1 garages. The VIP bar and terrace were on the mezzanine level with views of the whole stand. Running the full height of the front of the structure were the vertical rotating F1 cars, creating a focal point to the stand and drawing people in.