The concept show design was centred around a cantilevered main structure to give a background to the cars which gave a sense of motion, and which viewed from different parts of the stand gave a different and dynamic look. The main section included a cut in feature display with turntables to showcase concept vehicles, contrasting from the rest of the stand using wooden faceted panels against the gloss black exterior of the structure. A large LED screen spanned the front of the structure with a white curved canopy to join the two structures. The second structure housed the hospitality area with a one way glass windows and a viewing platform offering vistas of the whole stand.

A blue lit staircase led to the glowing corridor entrance of a design centre displaying accessories and other design items. The heart of the structure was designed to have a futuristic look using white gloss facets, blue glow strips and a large scale screen.

//Designed for Push Studios