McDonald’s commissioned us to design their Agricultural Shows to promote their use of local farmers to supply the produce sold in store. The primary use of the stand was to educate visitors to this fact, including groups of school children. Using farmyard visual devices the journey of the food from farm to restaurant was demonstrated, including a ‘beef wall’ to show this journey step by step. This design approach was to create an engaging environment to change people’s misconceptions about the company.

//Designed for Push Studios